Tanzania-based Azam TV has unveiled a digital direct-to-home (DTH) service in Kenya to capture the country’s growing broadcast market
DTH is a digital satellite service that broadcasts TV channels directly to subscribers through satellite transmission anywhere in the country. A dish is placed outside a house, which helps receiving the signals and broadcasting transmission to the TV.
The move comes at a time when Kenya is likely to shift from analogue to digital broadcasting in January 2015.
Rhys Torrington, CEO of Azam TV, said, “The full digital switchover is set to happen by January 2015. So, people will soon be selecting their service providers. Azam TV is here to make digital TV more affordable and accessible to Kenyans.”
According to Azam TV, the DTH service would offer 60 local and international channels at a cost of US$9.611 per month.
Torrington added that Kenya is a great place to do business and has the most vibrant and discerning entertainment and technology market in East Africa, where consumers are always keen to look for new options.
"We are planning to create employment, not just in our own company but also in the local production houses and our national network of dealers and installers," he noted.
Azam TV also plans to rollout its operations into Rwanda, Burundi, Malawi, Zambia and Sierra Leone in 2015.