Meta unveils business coach tool on WhatsApp for African SMBs

Facebook business tool 307Meta has launched Facebook Business Coach, an innovative and easily-accessible way for owners of small-and medium-sized businesses (SMBs) in South Africa, Nigeria and Kenya and other English speaking countries to learn more about how to grow their business online with Facebook, Instagram and WhatsApp

The Facebook Business Coach, available on WhatsApp, is a free-to-use, low data cost educational chatbot tool that users can interact with in a simple, conversational and convenient way. SMBs have access to automated, self-paced lessons that teach them how to establish a presence in today’s ever-evolving digital economy.

As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu.

The content was created to assist business owners with multiple queries – from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.

Nunu Ntshingila, regional director Meta Africa, commented, “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success.”

The Facebook Business Coach educational tool on WhatsApp is available to any individual, representing one of the ways Facebook provides opportunities for education and business growth through its platforms.

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