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Portio Research is offering clients the chance to understand where the revenue is coming from by reading Mobile Messaging Futures 2011-2015

At the end of 2010, total worldwide mobile subscribers stood at nearly 5.3bn. This subscriber base is projected to grow at a Compound Annual Growth Rate (CAGR) of 6.9 per cent between 2010 and 2015, and is expected to reach nearly 7.4bn by the end of 2015. The worldwide mobile messaging market was worth $179.2bn in 2010. This number is forecast to rise to $209.8bn in 2011, and on to $334.7bn by the end of 2015, at a CAGR of 13.3 per cent between 2010 and 2015.

The Asia Pacific region generated the highest mobile messaging revenue in 2010 and Latin America produced the least. Among the four mobile messaging services scrutinised in this popular report, SMS yielded the highest revenue for operators in 2010, followed by MMS, then mobile Email and finally mobile IM. SMS made the highest contribution to worldwide mobile messaging revenue in 2010 with a 63.9 per cent share, followed by MMS with 18.1 per cent. Mobile e-mail revenue made up 14.2 per cent, and mobile IM’s 2010 share was 3.8 per cent.

SMS is a phenomenal revenue generating service. In 2010, worldwide SMS revenue stood at a staggering $114.6bn and is forecast to grow at a CAGR of 6.8 per cent to reach $159bn by end-2015. However, it is expected that post-2011, the growth of worldwide SMS revenue will slow down due to the falling prices of SMS and the growing popularity of other data services such as mobile broadband, e-mail and IM. With close to a 40 per cent contribution to worldwide SMS revenue in 2010, the Asia Pacific region continued to generate the largest regional share of SMS revenue worldwide.

History of SMS

The first SMS was sent on the Vodafone UK network from a PC to a mobile handset in December 1992, but the first P2P (Peer-To-Peer) SMS, from one mobile handset to another, was sent by a Nokia engineer in Finland in 1993. SMS has witnessed phenomenal growth since then, leaving behind all other mobile data services. From just 146.4 bn SMS in 2000, annual traffic volumes have risen to over 6.9tn SMS over full-year 2010.

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