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MTN has revamped its content portal MTN Play in an attempt to enhance user experience

The company claimed that the upgraded portal will cater for a range of mobile handsets and operating systems, from very basic models to today’s most advanced smartphones and tablets. MTN Play was first introduced in 2009.

MTN outgoing group chief commercial officer Christian de Faria said the new-look MTN Play will be much more than a digital portal.

“Key improvements include better usability, a more appealing look, easier site navigation, better content categorisation, end-user customisation and flexible payment options,” de Faria remarked. 

“The recent success of the MTN branded Opera Mini browser points to an MTN footprint that’s poised for growth in data usage, which has necessitated MTN’s renewed focus on MTN Play as a key product.”

He explained that MTN wanted to come up with a full-fledged digital platform that would be the emerging markets’ foremost repository of home grown content, apps and digital services.

“I believe, MTN Play is a one-stop shop that represents the very best of what’s available locally and abroad. This means for MTN customers, it becomes just as easy to download the very latest song from an international artist as it is to get the latest local hit song,” De Faria added. 

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