Samsung has said it will set-up a television, laptop and printer assembly plant in Narobi, Kenya by the end of the year
At the outset, the new plant is expected to employ 900 people directly and more than 1,000 in its supply and marketing chains.
Samsung will import cheap kits for assembling, increasing the efficiency of its supply chain with an aim of cutting the cost of its products upon completition of the assembly plant, it said.
Robert Ngeru, Samsung’s COO in East Africa, has stated that the Nairobi plant will become the newest addition to the chain of African plants in South Africa, Sudan and Senegal.
At present Samsung serves Kenya and the larger East African market through shipments of electric products, including laptops, television sets and printers.
Samsung recently announced it plans to construct a similar plant in Addis Ababa to serve the Ethiopian market.
The mobile phone manufacturer has reached 142mn people in the East and Central African market, increasing its sales to US$2bn by 2015 from $250mn in 2011.
