Page 2 of 2Mobile marketing campaigns
IMImobile’s DaVinci Evolved Service Platform (ESP) provides advertisers, enterprises, developers and mobile operators with the ability to create and deploy mobile marketing campaigns utilising various assets of the core DaVinci platform, such as SMS, MMS, Voice, Video and Mobile Internet. Deployed with many operators worldwide, DaVinci ESP is proven to engage with millions of mobile subscribers and to help create an enhanced customer experience.
With more than 750 member companies, the MMA has a global outreach and significance to all players in the mobile marketing value chain. In particular, the MMA is increasingly active in emerging markets such as Africa, where IMImobile is established with operators such as MTN. IMImobile will use its specific experience in this region to further educate other operators, developers and advertisers on the potential that mobile marketing offers.
“We have been an active member of the MMA in the UK and we are delighted to extend our commitment to become a global member,” says Alex Klose, Head of Marketing EMEA. “IMImobile and the MMA share the vision to not only recognize but also establish mobile as an indispensible part of the marketing mix. We believe our experience in creating a unique and strong mobile customer experience will prove invaluable to the MMA’s global membership. We look forward to allowing brands and agencies to make use of our technology and services, which already help operators and blue-chip customers in 59 countries to reach over 780mn subscribers worldwide.”
Most Read
SES to acquire Intelsat in compelling transaction focused on the future. (Image source: SES)
In the MENA region, cybersecurity is crucial amidst rising digitalisation and state-sponsored cyber threats, met by BBS Technology's comprehensive solutions. (Image source: Adobe Stock)
Sparkle and Arqit’s quantum-safe VPN PoC heralds a new era in secure global communication. (Image source: Adobe Stock)
(L-R): Dr Diane Karusisi, CEO, Bank of Kigali and Dr Reda Helal, group managing director – processing, Africa and co-head group processing, Network International. (Image source: Network International)
Avanti and Q-KON partner to launch LEO satellite services in South Africa, enhancing connectivity and business resilience. (Image source: Avant Communications)
AMN activates first base station with Starlink LEO backhaul, expanding rural connectivity in Nigeria and beyond. (Image source: AMN)
World Bank’s analysis reveals Djibouti’s digital economy potential and challenges, urging multi-sectoral collaboration for growth. (Image source: Adobe Stock)
Paratus Group pioneers fastest fiber express route linking Johannesburg to Europe, revolutionising telecommunications with low latency and high-speed connectivity. (Image source: Adobe Stock)
Vertiv launches Vertiv 360AI in EMEA, offering high-density power and cooling solutions to meet the demands of AI, from edge to data centers. (Image source: Vertiv)
Latest news
MTN Group hosted Nigeria's NIPSS delegation in Johannesburg, fostering collaboration on digital technology, youth empowerment, and job creation. (Image source: MTN Group)
Airtel Networks Zambia Plc and Zambia Industrial Commercial Bank partner to provide SMEs with 4G and 5G Internet devices, boosting efficiency and market access. (Image source: Adobe Stock)
The Hubs will provide small businesses with e-commerce training materials and resources, as well as in-person coaching and training sessions, so they can overcome challenges to selling online. (Image source: Adobe Stock)
True hybrid networks integrate diverse connections into a seamless, unified network regardless of infrastructure. (Image source: Livewire Digital)
enza will leverage TerraPay’s extensive connectivity to over 2.1 billion mobile wallets globally. (Image source: Adobe Stock)
BII announces a U$20m loan to TerraPay to enhance low-cost, high-speed remittance transfers to Africa, promoting financial inclusion and economic opportunities. (Image source: Adobe Stock)
Redington partners with Vertiv to empower African channel partners, leveraging Vertiv's critical infrastructure technology & Redington's extensive market reach. (Image source: Adobe Stock)
Hotspot Network Limited and NIGCOMSAT partner to deploy cutting-edge satellite technology, bridging the digital divide in Nigeria's rural areas. (Image source: NIGCOMSAT)
Mastercard Ghana Fintech Forum advocates cybersecurity and contactless payments to drive fintech growth. (Image source: Mastercard)
Bayobab’s new license enhances digital transformation with improved connectivity through fibre, satellite, and radio technologies. (Image source: Adobe Stock)
Kaspersky enhances incident response with digital forensics. (Image source: Adobe Stock)
Orange inaugurates the Orange Digital Center in Guinea-Bissau, fostering digital skills and entrepreneurship for a sustainable future. (Image source: Adobe Stock)
Huawei expands its LEAP initiative to train 150,000 talents in Sub-Saharan Africa by 2027, surpassing initial goals, promoting digital skills. (Image source: Huawei)
PAIX Data Centres expands Accra facility to 1.2 MW with a US$30M investment from Africa50, boosting connectivity and economic growth in Ghana. (Image source: Africa50)
Transforming Africa's digital economy: Data Centres powering growth, innovation, and sustainability in the digital era. (Image source: Adobe Stock)
More Articles
MTN Group hosted Nigeria's NIPSS delegation in Johannesburg, fostering collaboration on digital technology, youth empowerment, and job creation. (Image source: MTN Group)
Airtel Networks Zambia Plc and Zambia Industrial Commercial Bank partner to provide SMEs with 4G and 5G Internet devices, boosting efficiency and market access. (Image source: Adobe Stock)
The Hubs will provide small businesses with e-commerce training materials and resources, as well as in-person coaching and training sessions, so they can overcome challenges to selling online. (Image source: Adobe Stock)
True hybrid networks integrate diverse connections into a seamless, unified network regardless of infrastructure. (Image source: Livewire Digital)
enza will leverage TerraPay’s extensive connectivity to over 2.1 billion mobile wallets globally. (Image source: Adobe Stock)
BII announces a U$20m loan to TerraPay to enhance low-cost, high-speed remittance transfers to Africa, promoting financial inclusion and economic opportunities. (Image source: Adobe Stock)
Redington partners with Vertiv to empower African channel partners, leveraging Vertiv's critical infrastructure technology & Redington's extensive market reach. (Image source: Adobe Stock)
Hotspot Network Limited and NIGCOMSAT partner to deploy cutting-edge satellite technology, bridging the digital divide in Nigeria's rural areas. (Image source: NIGCOMSAT)
Mastercard Ghana Fintech Forum advocates cybersecurity and contactless payments to drive fintech growth. (Image source: Mastercard)
Bayobab’s new license enhances digital transformation with improved connectivity through fibre, satellite, and radio technologies. (Image source: Adobe Stock)
Kaspersky enhances incident response with digital forensics. (Image source: Adobe Stock)
Orange inaugurates the Orange Digital Center in Guinea-Bissau, fostering digital skills and entrepreneurship for a sustainable future. (Image source: Adobe Stock)