The South African mobile telecommunications market is characterised by three mobile network operators (Vodacom, MTN and Cell C) as well as a fourth mobile ‘virtual’ network operator (Virgin).p>The South African mobile telecommunications market is characterised by three mobile network operators (Vodacom, MTN and Cell C) as well as a fourth mobile ‘virtual’ network operator (Virgin).

UK-based Informa Telecoms and Media suggests that those companies that ‘most clearly and effectively differentiate their services and build their brand’, will win out by retaining existing customers at a time when an increasing number of consumers are reviewing their spending plans.

Zain is the fourth largest mobile telecommunications company by geographic footprint covering a population of more than 490mn people across the Middle East and Africa.p>Zain is the fourth largest mobile telecommunications company by geographic footprint covering a population of more than 490mn people across the Middle East and Africa.

MTN Ugandas dominant position in the telecommunications sector during the ten years of its operations in Uganda has led to rapid changes in the industry with the introduction of cutting-edge innovations and cut-throat competition among the key players.p>MTN Ugandas dominant position in the telecommunications sector during the ten years of its operations in Uganda has led to rapid changes in the industry with the introduction of cutting-edge innovations and cut-throat competition among the key players.